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IQOS FESTIVAL ZONE
IQOS Zone – More Than Just a Promo, a Full-Day Experience
At a summer festival, we collaborated with the IQOS brand to create a comprehensive smokeless zone that offered not just a break, but entertainment, education, and a strong brand experience.
The zone was designed to reflect the brand’s core values: innovation, sustainability, responsibility — while providing a space people actually wanted to spend time in.
What Did the Zone Offer to Visitors?
- IQOS bar with its own program and seating
- Photo booth with themed visuals and instant print-outs
- Mega puck game – a large-format festival twist on a classic
- VEEV chill pool with loungers for relaxation
- Sustainability corner promoting the brand’s environmental responsibility
- Live stage with musical performances, interviews, stand-up acts and ongoing entertainment
- Engagement container – an interactive zone for visitor participation
We managed the complete technical and operational setup, including:
- Construction of the entire zone and festival backstage, with a team of 120 people operating the space
- Challenging two-day build during heavy rain, under extreme conditions
- Logistics and equipment transfer from the festival to Prague or Prague to Festival
- Transport and accommodation of VIP guests, including coordination of 3 vehicles between the festival and 3 hotels
Ensure smooth operation of the zone, full technical and crew coordination, and create an environment that naturally attracted visitors.
- Zone capacity of approx. 1,000 people stayed filled and lively throughout the day
- The client had full confidence in both production and creative execution
- Brand visibility + positive user experience = mission accomplished
